Email automation allows you to send a sequence of emails automatically to your subscribers. These email campaigns are triggered by specific conditions that are specified within your workflow.
A good example of this would be a welcome series or a campaign that inspires dormant customers to return to your brand after a lapsed period. These types of automate email campaigns will deliver great results, but they need to be crafted carefully to ensure your audience feels connected and inspired.
Getting Started
Email automation is a great way to keep your audience engaged and build loyalty. It allows you to set up a sequence of emails that are sent automatically, based on specific behaviors, such as signing up for your newsletter, making a purchase, or abandoning a cart. With a little bit of planning, you can create automated email campaigns that are relevant to your business and send them at the perfect time. This can help you save time and boost your sales without sacrificing the personalized touch that your audience expects from you.
A good way to get started with email automations is by setting up a welcome series, which is an automated set of messages that are sent to new subscribers. This helps you to introduce your brand, set expectations and showcase what sets you apart from the competition. You can even use email automations to encourage new subscribers to take action on your website by offering them a discount or free gift.
Another effective way to use email automations is by creating drip campaigns, which are a series of emails that are sent to your customers over a period of time. Drip campaigns are an efficient way to nurture leads and remind them of the value that you provide. You can also use drip campaigns to increase customer loyalty by recognizing your top customers and offering them incentives for referrals.
The best part about using email automations is that they are very easy to set up. Once you’ve selected an ESP that offers automation features, all you need to do is choose the trigger behaviors and select the follow-up messages. You can then customize the email templates and test them to find out which ones perform better. Once your campaign is up and running, you can monitor and measure its performance with activity reporting.
However, you should be careful not to overdo it with your email automations. Overwhelming your audience with too many emails can result in them unsubscribing from your list. Additionally, you should avoid sending too many promotional emails as these can make your subscribers feel like you are spamming them. Moreover, it is essential to use behavioral targeting when designing your automated emails. This can ensure that your emails are targeted to specific customer segments and are tailored to their interests and needs.
Integrations
Email automation takes manual work off your hands and allows you to personalize every message you send to your subscribers. You can use email automation to welcome new subscribers, nurture leads into customers, promote products and services, and even remind old customers of their purchase history and brand loyalty. Email automation is powerful, but it must be carefully executed to avoid overwhelming your subscribers with too many emails or triggering their spam filters.
One of the most effective ways to use email automation is by integrating it with your other digital marketing tools. The best email automation software should seamlessly integrate with your customer data platform, ecommerce, and CRM to deliver the most accurate and relevant information for each subscriber. This way, you can create automated campaigns that are based on real-time data and provide the most personalized experience for each user.
For example, if someone fills out your contact form, they should receive an automated response that thanks them for their inquiry and provides additional resources to help them with their problem. This is a great way to build trust and nurture leads into customers, and it helps to keep your business top of mind for potential future sales.
Another good use of email automation is to follow up with dormant leads and customers. This is especially important in ecommerce, as it can be easy for customers to forget about your product or service over time. Email marketing automation makes it easy to reconnect with these leads and customers by sending them email series based on specific rules, such as when they reach a dormancy threshold.
The key to successful email automation is maintaining high open and click-through rates. To do so, it is important to have a database of high-quality contacts. This means asking your users to double opt-in, so you only get the most interested and active contacts. Also, be sure to only include people who want to receive your emails in your email automations, as this will ensure your audience is receiving messages that are relevant and valuable to them.
Segmentation
Email automation is a powerful tool to help you stay in touch with your subscribers at the right time. It allows you to pounce on opportunities to engage with your customers, such as welcoming new subscribers with a personalized welcome email or rewarding existing customers for their loyalty with a coupon. It also lets you send drip campaigns, a series of emails that are automatically sent to subscribers over the course of days or weeks. Automating these emails saves you time and effort while ensuring that your subscribers receive consistent, valuable communications from you.
When it comes to leveraging email marketing automation, one of the most important features to look for is segmentation. This is the process of dividing your subscriber list into smaller groups based on certain characteristics, such as demographics, behavior, or purchase history. Email automation tools that offer segmentation functionality make it easy to personalize your emails to fit the interests of each individual recipient.
For example, if someone has recently made a purchase on your website, you can segment them by their product category to send them email recommendations for similar items. This will ensure that your subscribers always see relevant content and helps increase the likelihood of them converting. You can even use behavioral data to trigger automated email messages, such as an order confirmation or shipping update.
Another useful feature of email marketing automation is the ability to set up pre-built journeys, which are a series of emails that are automatically sent at specific times. These can be triggered by different actions such as a customer’s birthday, a new purchase, or an abandoned shopping cart. These types of emails are especially helpful for B2B businesses or businesses that sell products to different audiences.
For example, a software company that offers different editions of its product can create an automation that sends a free trial to anyone who signs up for their email list. This type of automated message can be highly personalized and boosts conversions by showing that the software company cares about its customers.
Reporting
Email automation is an essential tool for growing your business, but it can be difficult to get started if you don’t have the right tools. When used correctly, email automation can deliver a highly personalized experience for your customers. This type of campaign is based on triggers and data, so you can be sure your emails are relevant and timely. However, like any powerful tool, email automation has specific dos and don’ts that you should follow to maximize results.
For example, you should avoid using triggers based on demographic data, as this can be seen as a spammy action and cause your emails to be marked as spam. You should also be careful about the number of emails you send to your audience, as this can lead to subscriber fatigue. Ideally, your automated emails should be sent infrequently to ensure they are relevant and valuable.
Another way to automate your emails is to use them for customer support and education. This can be done by sending a welcome series when someone subscribes, or with nurture series emails that help customers get the most out of your product. This can also be a great way to keep in touch with dormant customers, by targeting them with relevant win-back campaigns after a certain period of time has passed since they last interacted with your brand.
You can monitor your email automation performance with the help of email marketing reports, which provide a high-level overview of how each workflow is performing. This can be useful for identifying areas of improvement, and making changes to improve your overall email marketing program.
With MailerLite’s classic automation report, you can easily view the complete statistics for your email automations as well as individual email stats for each of your emails. This report is available under the Reports tab in your MailerLite account. You can find it by clicking the icon in the top left corner of your MailerLite dashboard. The report will show you a detailed breakdown of your email automations, including the total number of emails they’ve been sent, open rates and click-through rates. You can even filter the report by specific subscribers to get a more granular look at your campaign performance.
